Each one started with a concrete problem and ended in something measurable. Here's what I did, and who for.
A perfumery that sold well over the counter but had nothing to introduce itself with. I built the identity and a product catalog that is now their selling tool: one sheet per line, each with its own palette and type.
An aviation channel produced end to end with AI: script, voice, image, music and post. The brand and visual system came first; the production pipeline was designed after, so every video assembles without redoing anything.
Long-form biblical stories, running on the same production engine as V1 but in a different register: more painterly, slower, built to hold attention without leaning on cut rhythm.
Identity and site for a services company competing without a brand. Logo, stationery, and a site that explains what they do in less than one screen.
Home improvement: a sector where trust is won before the first call. Brand, site, and AI video pieces to show finished work without depending on a film crew.
A dealership that already sold plenty but looked like any other car lot. I built the logotype and the full brand system, then took it down to where credibility is actually earned: stationery, vehicle wraps, signage and digital presence.
Low voltage solutions: technical work nobody notices until it fails. The brand makes it visible — the circuit runs across the service van and turns every job trip into advertising on wheels.
A dental lab that sells to dentists, not patients: the site had to speak to a professional comparing technique and turnaround. Clear structure, procedures explained, and the lab's technology as the selling argument.
Property remodeling and renovation, where clients decide by looking at finished work. The site puts before-and-after up front, with project and client numbers visible to settle trust before the call.
Freight transport. The logotype solves in a single stroke what the company does: the initial and the vehicle are the same shape. Delivered as a system, with the versions a fleet needs — full color, reversed and one-ink.
Projects from earlier years: some for clients, some my own. Several of these sites are gone, but the work isn't — and it explains where everything else came from.
