Technology, advertising and music. They were never separate chapters — they were parallel lanes that ended up in the same place.
Design, branding, digital solutions and marketing. I connect ideas, systems and visuals so your brand can communicate with clarity, emotion and purpose.
Most careers get told as a ladder: one step ends, the next begins. Mine didn't work that way. For years I ran a corporate technology job, a media outlet I founded and led, and a design brand that is still alive — all at the same time. The overlaps in this timeline are not mistakes.
Dates and roles verified against my LinkedIn and my CVs going back to 2010.
Staff administration, cash close and technology resources, while studying Computer Science. This is where I learned what held everything else up: a process nobody documents is a process that breaks.
Eight years leading technology projects to improve the core processes of a heavy industry. I ran a team of specialists, the budget and the analysis for each project — alongside my own work as webmaster, solutions architect, corporate designer and Geographic Information Systems analyst on the ESRI suite.
I built a digital outlet from nothing and ran it for almost eight years: site development, business model, content production, community management and PR. A reggae e-zine that operated with no real competition in its market.
Brand strategy applied to people: career media plans for the United States and Latin America, promo and album launches, social image development, websites built to each artist's profile, and tour design based on demand by country.
For eleven years my own brand ran alongside the corporate job and never closed. Corporate and personal websites, branding and identity, social media strategy, GIS and geomarketing projects, design and consulting — at night and on weekends.
Supervisor at Textile Logistic and, from 2020, five years at DSV across three roles: WMS troubleshooter, system key user, and finally Operations Supervisor in Carteret. The whole chain, inbound to outbound, with teams to lead and KPIs that either land or don't.
After years directing productions from behind, I stepped to the other side. Co-star roles in independent and studio productions, with training in vocal technique, voice over and the Uta Hagen method. It isn't a hobby: it's why I understand what makes a shot work.
In August 2025 I left the logistics operation and went all in on the brand. Everything you see in the portfolio and on the services page comes out of this past year: branding, websites, campaigns, AI video production and process automation.
A 30-minute conversation is enough to know whether you need identity, a site, campaigns, or all three. If the project isn't a fit for me, I'll say so and point you somewhere useful anyway.
